Here is a list of 20 things your clients most likely will not tell you. Problem is, if you do not figure them out, you may lose their business and all the revenue they generate for your aesthetic practice.
- They received a gift certificate to visit another specialist
- They found the products you have been selling them for a lot less somewhere else
- They were offended by a comment you made during their last treatment session
- They got laid off and plan on not coming back after today
- They overheard your private phone conversation and way more than they wanted to
- They are bored hearing the details of your trials and tribulations
- They do not think that the formulations you sold them are working so they are combining those products with other home care treatments and never think you will find out
- They think some of your service fees are outrageous
- They think you treatment room is not as clean as they think it should be and will not be returning
- They heard you talking about another client and they think you are a gossip and do not trust you
- They know that you do many of the things you caution them not to do
- They do not feel comfortable when you refer to them as “Honey,” “Sweetie,” or, “Darling”
- They resent your efforts to expand your practice, they do not want your clientele to grow – in their minds it poses a threat and they fear the treatment they will be getting won’t be as good.
- They noticed your chipped nail polish even though they overlooked it – they wonder what else you are not in control of.
- They are repulsed by your body odor or your bad breath from all the garlic you constantly eat
- They are going to stop coming in because they reworked their budget and have determined that they cannot afford to pay for their sessions, purchase what they need to keep up the result and leave you a tip too!
Imagine what other situations client’s may not be disclosing to us, things, that if we knew about and, had the heads up on, we could possibly stop doing, modify or re-negotiate so we could overt their departure.