A loyal client is the most important asset of any aesthetic business operation. The way we endear our clients / patients to us is by making it clear to them that they can depend on us. Our clientele‘s needs can be best defined by placing them in the following four categories (1) emotional needs (2) intellectual needs (3) physical needs (4) economic needs.
Our client’s / patient’s emotional needs can best be met by allowing them the opportunity to express their priorities and listening with an empathetic ear as they explain their aesthetic challenges to us. Acknowledging their perspective and showing that we can identify with their concerns indicates that we truly want to be of help. Our sensitivity to their specific issues can make a world of difference. This is especially true for individuals whose priorities may have been previously overlooked in the past. When our clients feel good about themselves and about the way they look, they experience fewer negative emotions and more positive ones.
Our client’s / patient’s intellectual needs are worthy of special consideration because frequently, they come to us with misconceptions about their conditions or confusion that relates to the appropriate use of a product or a device. Assisting them with greater clarification and a better understanding of our treatments increases our creditability.
Our client’s / patients physical needs always take top priority. There is no question that we must be vigilant in remaining up to date with our industry knowledge. Keeping ourselves abreast of new devices and products indicates our intention to offer the very latest technology and therapeutic approaches as part of our treatment care.
Lastly, we must consider the economic needs of our clients and patients and tailor their treatment plans accordingly. If they cannot afford the home care formulations we recommend then they will not follow-through with their aesthetic regimens that we have assigned to them.
Additional Ways to Inspire Our Clients – By What We Say
- “You should be really proud of your diligence and how hard you have worked to get this great result”
- “I am so pleased to have you as a client”
- “I totally appreciate what you must have gone through. Tell me about it.”
- “We have many products here. Let’s find something that will work for you in your price range so we can keep you within the boundaries of your budget”
Copyright©2010 All right reserved – Victoria L. Rayner