I am an individual. I like to do things on my own. When you launch a lot of projects single-handedly you grow accustomed to doing things by yourself. There is a lot to be said for going for it alone. You do not have to worry about waiting for someone else to catch up with you, turn in their portion of the effort or exhaust your patience waiting for them to do so. But, as my father used to say, sometimes two heads are better than one. Getting ahead is not just about power anymore. It is about collaboration. Some of us are just smart enough to recognize that. When we work with others in a team approach we broaden our range of involvement, motivate and challenge one another. We raise the level of our potential. Two minds can make the simple more interesting and problems more solvable. Partnerships give testament to what more can be accomplished when we get together to achieve great things. What one person misses the other person often sees. In the fields of health care, wellness and beauty our collaborations have spanned cultures, languages and genres into which our artistic works have come together for all kinds of cross-care giving services and have been divided. For example, in combining massage with chiropractic care, camouflage therapy as an addendum to burn care, skin hygiene for the betterment of dermatology, appearance restoration applications with the efforts made in reconstructive surgery and in practically every instance where helping others included partnerships of the heart and the mind to better serve the needs of clients/patients. In most cases, when collaborations are formed there is a greater continuum of care. Coming together with others for the purposes of expanding the results of a therapy opens up new avenues of treatment and everyone benefits. Partnerships allow us to deliver a greater version of our contribution – one that is more inclusive. Together as two, we are extraordinary. We can do things that we could never achieve solely by ourselves – not financially or creatively. In proposing new ventures one of us may bring heart to the table and the other may be loaded with political savvy or charisma with which to navigate or disarm. It used to be if you had a powerful brand name that was enough. Not anymore. The pace, the boundless energy and the long-term endurance required to accomplish the impossible these days is just not doable without the help of another. There is no idea that cannot be made better if two minds are as one to work on it. Some of the most ground-breaking inventions were due to the partnering of two geniuses. Even what appears on the surface to be the efforts of one, if the untold story was to be revealed – we would see that the success we witness is due in large part to someone else who was silently involved and, just waiting in the shadows to advise and step forward with assistance when required. Take the example of Fortnum and Gamble: Fortnum was interested only in the luxury end of the market. Pile it small and pile it expensive, which was his motto. Gamble was different. All he was interested in was washing powder for the millions. They had nothing in common at all. Except… It was Fortnum’s idea, really.”You’re a genius at producing stuff for the mass market,” said Fortnum to Gamble. “But why not have a stab at the top end as well? What about a luxury washing powder for the very rich?””What would be the point?” said Gamble. “The very rich don’t buy washing powder.””They would if it was expensive enough,” said Fortnum. “Make it silky and smooth, exclusive and hard to get and ridiculously expensive, and they’ll flock to our doors.””Hmmm,” said Gamble. “Well, we have nothing to lose.”And so was born the Cartier of washing powders, Fortnum and Gamble, with its HQ in Mayfair and branches nowhere. Kington,Miles (June 2004) Another incredible duel you may not be aware of was Crabtree and Boon “Books that smell?” said Boon. “What would be the point?” “Every point in the world,” said Crabtree. “When people are in a romantic mood, they benefit from every stimulus they can get. Music… soft lights … romantic odors… Well, you can’t put music in a book, or soft lights, but you can put subtle fragrances in a romantic novel.” “What – sprinkle talcum powder over the pages?” said a doubtful Boon.”No, silly,” said Crabtree. “You just give the pages a minimal impregnation, a very slight hunt of musk or tea rose, and the reader will soon fall under the spell.”And so they did, as we all know. And we all know, too, that Crabtree was wrong about putting music in books, as those other adventurous publishers, Mills & Olufsen, were to prove. Keep your eyes open for that special someone – be smart enough to recognize the potential of collaboration with him or her when they pass by. Yes, you may be smart but together you are smarter!
Where you can learn more about successful partnerships…