Good Morning Everyone,
Mental and physical wellness concerns just naturally emerge later in life. As people begin to age they find that they must deal with many challenges. These obstacles naturally demand that they become better educated about the state of their health and maintaining the overall balance in their lives. For those 50 and older, the decisions they make about selecting services and products related to better physical and mental health are some of the most vital choices they will make as older consumers.
Aesthetic providers have a unique opportunity to play an active role in this process by becoming more helpful problem solvers, if they are so inclined. There are so many useful resources which can practically turn one’s salon or spa into a virtual clearinghouse for the treatment of age-related concerns. The goal for aesthetic caregiving in such instances is to aid clients / patients in being more comfortable as they age. People over 50 deserve to be more excited about whom they are becoming every passing year of their lives regardless of the stigma attached to growing older in our society. There are many publications and special services that are available for people in this age group and beyond. By making this informational material readily available in one’s reception area of their treatment facility these client’s / patient’s feel better supported. Articles, books and PowerPoint presentations are a great way to share facts, answer their questions and give them helpful hints. Another way to meet the aesthetic needs of this maturing population is to have a sliding fee scale for those who are on a fixed incomes. So many of these individuals in this age catagory must adhere to strict budget controls by being more cost / conscious. Affordable approaches for a broad range of other challenges a person faces in their later years will also be greatly appreciated especially if they can prove to be more benefical to them financially.
As is the case with skin care, practical considerations regarding dental care are also more of a concern after the fifth decade of life. Forming alliances with cosmetic dentists, dermatologists and surgeons is essential in this process. By offering educational materials and names of competent providers and giving clients / patients convenient access one will gain their appreciation as well as their confidence. Other samples of areas that are of major concern to those over 50 are: hormonal imbalances, weight and hair loss, nail care and other homeopathic remedies for common dermatologic conditions, vision loss, concepts for better nutrition and tastier meals w/ lower caloric intake, energy boosters, withdrawal methodologies for addictions to unhealthy substances, tension relievers, and age-reducing scientific discoveries, any research on the retention of memory or any new research leading to increases in brain power, anything related to yoga / meditation and, other ways to boost emotional wellness and their immunity, home remedies to supplement what otherwise would be unaffordable product purchases or in-between less regularly scheduled treatment visits, common sense money management tips including how to get more for their money (for clothing / grooming and their other aesthetic needs). Here are some helpful websites you may choose to visit: