I was reflecting this morning on my previous relationships with my patrons that I serviced for over 18 years and I was asking myself what is it that makes an aesthetic healer blend so easily with certain client/patients and, yet, experience such difficulty in becoming close to others. Early on in my career, this gap for me presented one of the greatest mysteries in the field of aesthetic care. What I discovered was that in my intention to help my clients and patients I clearly communicated to them my sincere desire to improve the quality of their therapeutic experience. Although, in my early years as a skin care provider my goals were more centered around offering the best in the technical aspects of providing treatments, but as I grew my confident in my treatment abilities, I began to trust myself as a professional and I started to explore where else I personally could make a greater difference. I discovered that what endeared me to all types of clients and patients alike was my sincere desire to make the moments we spent together meaningful and most of all, memorable. Healing, I learned, is not just apparent on the surface of the skin. It does not just transpire because a blemish is eradicated or a condition resolved. Healing from an aesthetic perspective has a deeper and more lasting effect on those who experience it. It has warmth and a depth that is rarely felt in other caring mediums. Blame it on the sensual environment in which our aesthetic treatments transpire. The air is moist, fresh and fragrant. The sensations our clients and patients are exposed to are comforting and familiar. We provide a cocoon with which they can withdraw from the hectic harshness of the “real world.” The music or sounds of flowing water they hear relaxes their senses and invites peace and tranquility into a world they can hardly bear when they first enter our doors. Our touch is gentle and loving, but most of all, reassuring. Our clients and our patients quickly discover that they are more than just a consumer. They are a welcome guest who we enjoy being with because of the simplicity of their being and not because of what they do or how much they make doing it. The appearance of our role as aesthetic authorities often hides the true stream of consciousness that occurs behind our treatment room doors which is the true source of action which is to heal both internally and externally – from inside-to-out. If we put our heart into the aesthetic caring and healing model of our therapeutic applications then, our relationships with our clients / patients can become nourished. With the proper nourishment we can continue to plant the seeds of aesthetic healing in the same simple manner that a tree is rooted deep in the ground and grow from a small slither of a twig to a towering edifice when the soil is well attended and constantly fertilized. As more impressions of us grow in the mindset of our clients we inherit a clientele that cannot be taken from us not even by the most ferocious of competitors.